Friday, 4 February 2011

Adjustments to Ancillary tasks

We have faced a problem with the use of photography in our ancillary task, which has meant we have had to make radical changes at the end of this project. We originally were using photos of Joanna which she purposely took for our use, however we have to show that the photos we use have been taken by us personally.

Linking back to a previous post titled 'Developing the Magazine Advert' we used exactly the same process to create a new advertisement, which used a photo of Joanna our group had taken ourselves. We had to create a suitable image instead of using one given to us, which we found benefited us (even though the overall look is not so professional.) We took into account the lighting in the room before taking it and made sure we had a large amount of foreground and background with no objects in the frame so we found it much easier to place text in areas where it can be visibly seen.

The particular photo we had taken would stretch to the desired size of a magazine advert without having to compensate on quality, this meant we didn't have to change the background colours, which saved alot of problems. Although created in a very small time gap we believe this advertisement has been more successful, even though the quality of photograph may not look so professional.






Album front and back cover

We also had to completely redo this part of the ancillary task after the realisation that we were not allowed to use the material we had produced. With the deadline approaching we split the group up and Emily and Rosie took the photos which we used for the front, inlays and back cover. Me and Cori decided to choose to have the same image for the magazine advertisement as the album front cover. This is so the audience can immediately draw links and associations with the two pieces of promotional material. Also being confident users with photoshop software we coul create these images quickly. We think our new designs are more suited to the running theme of seaside, acoustic and vintage vibes, which we hope the audience would appreciate and admire.


Original front cover Final front cover




For our inlays we used software which enabled us to use all of the images we have taken of Joanna and landscapes involved in our video, to make a collage for one of the sides. We think the tracklist on the inside adds an unusual twist and because she is a new artist it won't effect sales, as nobody knows the songs yet. The photo of the guitar links back to the video creating brand identity. We liked the photo Emily and Rosie took of Joanna at a local gig. It adds a personal touch to the inside of the album.


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