We shot our narrative music video in Grove Park, on the beach, and used the cafe called Gardens. We wanted our video to have the vintage feel, which most acoustic, singer, song writers have. This is one of the features of a music video. We got our inspiration from the artist Katie Melua and the video 'Rambling man' By Laura Marling. These two artists both us
e conventions in a simular way which we wanted our video to look.
They both use close ups of instruments, mainly guitars, which is exactly how we wanted to start our video, especially as the song starts with Joanna playing the guitar.
According to Andrew Goodwin a key feature of a music video is to have a relationship between the lyrics and the visuals that you see on screen. When we got the lyrics to the song, we all thought it was happy, but then Joanna explained them to us, and we realised it was the complete opposite. Infact its about how a girl hates this guy so much because she wants to be with him, but he just doesnt notice her at all.
In our music video we have specific shots for when certain parts of the song are introduced. Whenever the chorus comes in, thats when we have the performance shots. This only promotes our artist but we wanted to even out the narrative. By doing this, we see how the artist is ment to be feeling, as we see her emotions coming out in the lyrics. Even in the narrative our artist is still a focal point, as she's made out to be 'stalking' the guy she is singing about.
Most genered videos have their own iconography. When we thought 'acoustic, singer-songwriter' our connations were, black and white effects, a performace space, so either a studio or a bandstand. We liked the idea or close ups and having a vintage style of the beach, quirky cafes, writing names in the sand, and performing in an 'own' space.
When choosing ideas for our video, we didnt want people being like, oh thats been done before in this and that video, so we wanted to take an idea, and change it. For example we wanted Joanna to walk down a long road and just sing! This idea was done in Avril Lavignes - With You. We thought the idea would work if maybe we used lanterns, that way weve added our own convention to it, but it didnt work.
The lanterns took to long to blow up,and we wouldnt have been able to get lots up in one go.
Nowadays people can just sit in front of a webcam and DIY. Thousands of videos are uploaded in minutes on you tube of people singing and showing off their talents. This is a good way for some people to be recognised! Some bands put promo videos on this website to try and get noticed by music labels. In minutes videos can get over millions of views, and be a hit. Its a new technology that has allowed people to upload silly, funny and pointless videos.
Lots of people create videos by just taking songs they like and editing pictures to create a slideshow. You will be suprised at how many views these types of DIY vids get. it does promote artists that arent availiable to 'itunes' or radio stations yet. Artists can upload their promo videos, and as they get bigger and more recognised they will have another backup and money to create a proper video.
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