During the construction stages of our A2 Media music video production we had to use different equipment to the standard Filming camera. For our project to work we needed to gather information and record our findings using quick relevant memory aids such as pictures, short voice clips and anamatic. We also had to keep a diary of how shoots went and what happened, such as filming being cancelled.
Along side making a promo music video and digipak we were asked to record our planning and research as a blog. We started by researching into influences and inspirations of record artists on the internet using mainstream websites such as myspace. When we looked further into this we decided to conduct a survey. We used the video on our phones to record small interviews. We asked questions like "who is your favourite artist?" and "what is their favourite genre of music?". Once we collected a number of interviews we transferred them onto the computer and created a larger video showing the interviews. We also created a number of pie charts showing the most popular bands and albums percentage. We found that by filming and recording our research rather than typing and explaining it was a
faster technique. When planning our filming we had to test certain shots for continuity and colour balance. We experimented with different angles to evaluate which looked more successful, we used compact cameras to quickly film each test. Before filming, we drew a storyboard showing each shot to use as a clear guide when we went and actually filmed. We had to check if the shots would match up to the song lyrics in time. To get a clear representation of this we created an animatic. This enabled us to establish the correct amount of time we needed to use when filming each shot. We scanned our hand drawn story board onto the computer and used Final Cut Pro to correct the time change then uploaded the final animatic onto blogger.
We also had to use different media sources when creating our DigiPak. We looked into magazines with the same genre of our artist and at the presentation and appearance of the stereotypical album. After developing some ideas for our digi pak we then used photo shop to alter our images and add details.
When constructing our music video we use a various number of effects to add tension and empathy. We researched into Fade In's/outs and developed one into our video by experimenting with the effects on Final Cut Pro. When evaluating our project we also used an alternative method by recording our answers. There were various different ways we could have presented our evaluation such as, a voice over our final piece or by completing a presentation but we decided on a voice recording as it clearly presents our answers.
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