Record Label

STARRY EYED: Minor record label.

This is our logo for our minor record label, Starry Eyed. We produced this logo because it linked to the name of the record label, we thought the record label name was quirky and wanted something rather unique to present our artist. We got the picture from google by searching for "eyes" and "stars" and merging the two picture together. The stars were cut into a small circle using photoshop and placed as the pupil of the eye. Using certain tools in photoshop we were able to blend the edges of the picture to get the end result.

RECK RECORDS: Major record label.

Reck Records is our major record label, we created the title by using the initials of ever person in the groups first name E.g. K-atrina, R-osie. By using dafont we were able to choose from a wide range of fonts and illustrations. We thought the font we used was bold and eye catching which is what we wanted to portray about the record label. We thought it was a clever idea to put the record instead of the letter O in RECORDs, its different and makes the record label look more individualistic. Another idea was to add colour into the logo to make it look more alive.

Image I have created for Boy and Girl

I have been trying to find a way I could choose the clothes I wanted and put them onto a model in a easy way. I considered just finding clothes of my own and seeing what would go well together, however I found a useful website which has allowed me to create styles myself on a blank canvas, using clothes from the highstreet. I found the Fashion Studio application on www.hm.com.

Style for Joanna

Style for Boy

Costume: Similar artist and ideas for boy

Lissie
Lissie is a Callifornian native artist. Her music has a certain vunerability to it, however it is very easy and relaxing to listen to. Her style is very plain but beautiful. She wears a limited amount of make up and no gimmiks. What you see is what you get. This suites the chilled laid back acoustic sounds of her album titled 'Catching a Tiger'. Her music is very similar to Joannas music, however maybe a little more uplifting and upbeat. So maybe her style could influence how we decide to use costume.

As we are using a Male character in our narrative, we need to also consider how he is potrayed by the audience. The artist John Mayer has a style which I can imagine to be suitable for the character we are going to use as the boy Joanna lusts after.

John Mayer

John Mayer is also an american singer/song writer. He works a very casual look, which would be suitable for the boy we are going to use. Mayer quotes " I wear things that look like I just threw stuff on, but it’s the best version." We need the boy to look stylish and worthy of Joanna's attention. However if we dressed him too over the top it would take the focus off our artist and her talent.

Mis en Scene: Costume

Costume is an important factor when it comes to mis en scene in the video. The way an artist dresses is always in accordance to the target audience and vice versa; the target audience will have their favourite artists as style icons.

I have looked at various artists men and women of all genres and eeras and how they dress complying with target audience, the style of their audience and what image they would like to create.

Florence Welch

Florence the frontwoman to Florence and the Machine, was originally an art student. This is visible in the way she styles herself on stage and off. Her bohemiam outlook/free spirit is well potrayed in the clothes that she wears. For example in the video for Rabbit Heart she wears a white floaty dress with hair pieces. With the eccentric folk-art style to her music this image keeps in fit with her overall persona. The combination of her creative personality and unusual fashion with the sound of her music is why the visuals in all of her videos work so well.

Lady GaGa

Lady Gaga is renowned for over extravagent style. The american recording artists' unique dress code is what makes her stand out from other pop artists. She most famously wore a dress made out of raw meat to a recent awards ceromony. The costumes she wears in her videos are always suited to the video, no matter how eccentric they are. Without her reputation for a bizare yet individual style she may not have such a strong identity as a musician.

Pharrell Williams

When we used to think of Hip-hop music it immediatel had connotations of baggy white t-shirts, 'bling' and baggy jeans. However the fashion in this style of music has changed considerably due to artists such as Pharrell, Kanye West, Kid Cudi and Jay Z. Pharrell Williams has flair and creativity with his outfits – mixing bold colours, patterns and using key accessories like scarves, sunglasses and watches to really stand out. These bold fashion statements get him noticed as an artist. His listeners want to dress like him and therefore inspired by every costume he wears in his videos. He even has his own clothing line named 'Billionaire Boys Club'.

Karen O. (YEAH YEAH YEAHS)

The Yeah Yeah Yeahs are an american indie band from New York, who have been recording since 2000. I really like the way her clothes reflect her quirky and rebellious character and are suited to the music she creates.Her stage clothes never really differ from what she wears everyday which shows that her personality on stage is the same as who she is in real life.

Final ideas for logos!

We have decided to call our minor label 'starry-eyed' because its very quirky and different like our artist Joanna. Were going to use stars in the pupil of an eye & photoshop this image to give it a real edge.

For our major company, we wanted something that summed up Joannes personality. So we had lots of different ideas like...

We have decided to go with 'Reck Records' We like this because, it's simpl

e and we have used the initials of all our first names. We are going to use a very bold an

d striking font! Here are some examples of what the logo may look like. We've gone onto

DaFont & downloaded some bold fonts we like & have tried them out.

http://www.dafont.com

E.G

...

For the past 2 lessons, me and Rosie have researched into logos for our digipak and magazine adverts. We found that a magazine can look effective whether it has a main focal image or lots of bold, bright and interesting text.

The Gwen Stefani advert shows, a main focus on a picture of her and a crown. This image represents her personality and style. The gold font stands out and relates to her 'gangster/rap' style and qualities.

With this Stone Roses advert, all the writing does the talking. It has feedback from audiences of how they think the album is. It also tells you whats on the album as this is whats being advertised.

We have looked at different ways we can make the most out of digital technology. I (Katrina) have found a useful article in Media Magazine: 'The creativity issue'. The article shows how you can remove the background from an image.

Story Board and Shot List- DRAFT.

Last lesson and todays, Cori and I have concentrated on the shot list and story board. We have gone step by step through the song to create the story board and record how many seconds the shot is and where it places in the storyboard. It took a while to decide where the shots would change in sync with the music but managed to get a good idea of this. We think we have created a good first draft storyboard, however we will have to re draft (and add more shots) as we won't know how long each shot is going to last for exactly until we produce the anamatic. Also we are still thinking up new ideas all the time, therefore these new changes will have to be incorporated into our story board before filming.

Developing Label Logo Ideas

We had the idea of calling our minor company 'starry eyed' & have the word in very dainty writing and just have a graphic of a star. Cori then said how about we get a picture of a eye & incorporate a star inside it! All the group thought this was a really good idea for the logo, so we looked into some images of stars & eyes that we may use in the final logo.

Were not sure whether to use a natural looking eye, or a photoshopped eye.

Here are some images of stars we like.

We are maybe considering using a galaxy in the pupil of the eye. We think this will look very effective & use a more defined star.

Influencing Labels

We typed into Google images Indie Record labels. We did this because this is the type of genre Joanna represents so we want to show that using the company logo.

Here are some we found, and ones we liked. They all use both graphic & text in their logos, and we want to achieve something like this when we have to design our own logo.

Research into record labels

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos.

They normally have a major company, followed by a minor company along side it.

The labels don't have to include text, they can just be images, or a graphic logo.

For example:

Apple Company : The Beatles

They use an image of a apple, this is simple but you get the point & know the name of the label.

Fonts

We think on the front cover it will look really good/effective to just have Joanna's signature on the cover, rather than her name and the song title.We've just looked on a website called DaFont & looked into fonts which look very danity and airy, which relate to our genre of acoustic.

Ma sexy

Never let go
Sunshine in my soul

Covers

Today we have thought about ideas for our digipak & album cover. We looked through some of Joannas photos and had some inital ideas.

For this photo we like the colours, even though they are the primary colours, they are used in an effective way to create a sense of immatureness. Her songs are very outgoing and crazy so we think this simple picture shows her personality. We think this photo would be good as the front cover.

We like this photo because its again very simple and effective. The use of over exposure creates a natural feeling. We think the font should be in natural colour's, it brings out the shadows in the photo & allows it to stand out.

Developing Ideas

Before presenting to the class our ideas we worked on our storyboard. Were in the process of printing out photos to create a visual storyboard for our music video. On postit notes were going to talk about each shot in our story board explaing, camera shots/angles, effects and techniques we want to use to create our acoustic effect. We need to take more photos and we need to draw more objects i.e headphones, guitar, steps etc.

After pitching to the class we realised that were definite gaps in our understanding as a group on what exactly we are going to film. Therefore not only are we going to produce the visual collage storyboard idea but we will draw up a draft of our storyboard for next lesson. We all are thinking on the same wave length, however are not clear on precisely what order all of our ideas are going to go in when it comes to editing our footage.

Ideas that are opposing problems
As shown in the visual collage storyboards, we were going to use a recording studio filmed in black and white as part of our music video. We realised that the idea of Joanna imagining she was in a recording studio as an established artist was rather cliche and that it was more likely she'd be imagining herself playing to a big crowd. more so than a recording studio. Also as we have brought in the idea of a narrative alongside Joanna performing in the band stand we think that this complete contrast in location will provide difficult to understand and unnecessary.



Ideas we are keeping

The bandstand is in keeping with the style that Joanna already has. The bandstand is normally a performance area, however is an open space for the public to use. The framework may allow us to place a camera above joanna, so we can have a variety of shots, not just at the same level. The bandstand is raised, so that Joanna comes across as having presence and can observe the other couple we are involving in our video. We are going to see if we can use depth of field to blur out the couple so Joanna is still the focus early on in the music video.


New additions to our list for storyboard

After listening to 'In your Bones' in more detail we noticed there were certain points in the song where the mood or beats per bar changed. Therefore we felt the part of the song which is more of an attack at the boy in description needed a change of location. We have decided on a dark urban scene. The night sky being a pathetic fallacy for her darkened mood. This scene will provide something different to the video as we think that it might get a bit monotonous with just the park scene. Shooting in daylight throughout might make the song seem more light hearted than we would want.

We are going to have Joanna walking briskly towards the camera down a lit up quiet street. This idea was influenced by Avril Lavignes I'm With You Video, directed by David LaChapelle. The video is of Avril walking towards the camera .Most of the video is in slow motion, however Lavigne's mouth movements are in sync with the song's vocals. This was done by recording the footage while the song was played twice the speed.



Final outline...

• Start with Joanna in Bandstand, focusing on her guitar and singing. (showing off her musical abilities)
• Incorporate establishing shots of Grove Park
  
• Introduce two other characters ( the boy Joanna likes with another girl) using a shallow depth of field, framing them in the background whilst Joanna is still singing and playing guitar on the bandstand and being the main focus.
  
• Shots of Boy and Girl laughing being friendly, holding hands 360 degree
  
• keeping the same hands held...camera pans up to joannas face so joanna is now holding the boys hand
• almost as if she is following them. using the Jill Dandow garden in grove park. Shots of her walking through the blue wood beams. camera behind the wood tracking her movement, so shes not visible for a fraction of a second each time she goes behind the beams.
  
• Cuts back to bandstand? performance
• Mood in song changes, now walking towards camera in the middle of a lit up road in the dark, whilst camera is moving backwards too. (not sure how to walk backwards without shaking camera yet..)
• Back to bandstand again.
  

Todays lesson.

Today we went out and took pictures of potential locations, with these photos we added Katrina to pose as our artist Joanna so we could use them for our storyboard.

We have decided to use different forms to create our storyboard such as photos, drawings and magazine cut outs. We haven't seen this done before so we think its original and creative. Hopefully we can make it look good and

present it well, it's a bit like a mood board with the different picture techniques used. Here are the first few we have done.

Also we have thought of a new idea regarding our final

production. After hearing what Joanna had to say about the meaning of the song we realised that she felt like one of many and that he has never noticed her. He can go by his everyday life without knowing yet Joanna can't help but find him irresistible every time she sees him and hates him for it.

We are going to try to incorporate this idea into our filming by

having shots of the boy and another girl in different locations around weston. We don't want him to appear like he's in a relationship with these girls we want the audience to feel that he's just a flirt/player and cant commit to one person. (He knows he's irresistible)

We found an image which we thought really summed up the atmosphere and stye we want to create in our filming. We like the bottom image where the camera is on the grass taking the photo from the same level. This maybe a way we could film the boy and girl in the park location, with picnic blanket etc.