Monday, 27 September 2010

Digipak analysis

I have been looking in more depth into digipaks and have decided to quickly analyse this one.




Colours: In this digipak theres only one colour used for all of the background. This could work sucessfully because its bright and bold but can also work against itself as its not very appealing and quite plain.
Texts: In this digipak theres hardly any text and very little extra infromation. All of the text is written in bright yellow so it will stand out and the only brand recognition is the 'o' in the title. This also doesnt make the cover very exciting either as most CD's use brand recognition for distribution.
Overal Image: The overal image of this digipak is quite boring and not very interesting. As its not very exciting, its probly made to appeal to a higher age group. As this digipak isnt very vibrant i think that someone would have to know what they were looking for when buying this as i dont think it would attract someone to buy it casually when brousing.

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