I was watching an MTV music channel when I came across a video which really reminded me of the type of style of Joanna's songs. The artist is Amy McDonald and the song is titled 'This is the life'.
I think the video is interesting as it isn't what I would think 'stereotypical' for acoustic/country music. The focus isn't on her playing the guitar, however much more on the basis of the lyrics i.e. the concept of the photographs of her with friends partying. The video shows us that not all acoustic videos have to be that emotive but can be more about free spirit and fun but also that the idea/concept of the video worked and was successful in my eyes at achieving what it was meant to achieve.
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